Deseo ceramic tile collection explores long-form geometric patterns suitable for industrial rollers.  As large format porcelains began to gain share in the luxury market, ceramic tiles remain an important category.  Our goal was to merge desired characteristics from commodity porcelains with the high-value proposition from smaller scale industrial ceramics.  This required us to push boundaries in the industrial ceramic setting: from new clay body formulations that support larger format to rapid roller technologies that streamline surface decoration production.