Neoroc is a new line of composite sinks, born out of material innovation. With a robust epoxy resin formula that boasts all kinds of performance benefits, Neoroc's finishes need to be equally practical and inspiring. Color, texture, and finish were thoughtfully designed to complement your countertop. Just like a green shirt accentuates green eyes - these finishes are built to make your countertop shine.
Company: Kohler Co. Date: 2015 Involvement: CMF strategy, project scoping, creative direction, design process coaching, cross-functional alignment, material and process development, presentation for executive approval.
4 Neutrals Since composite sinks target mid-level price points, a more traditional color palette was chosen for the Neoroc line. Still, undertones were intentionally modified for a refreshing look.
Advanced Materials Many trials were run in collaboration with the Advanced Materials group. A selection of experimental samples, exploring color, pattern, and texture, are shown above.