Shagreen is a vitreous finish that emulates the luxurious look and feel of stingray leather. As engineered materials, digital craft, and nuanced finishes permeate the home-scape, distinguished and dimensional finishes become key. In its infancy stage, Shagreen was identified as a strategic global project to advance Kohler's leadership position in CMF (color, material, finish).
Company: Kohler Co. Date: 2016 Involvement: CMF strategy, project scoping, creative direction, presentation for executive approval, new product integration oversight.
Process Extensive advanced material trials were run, pursuing multiple divergent paths. A front runner became clear early on; we quickly pivoted focus to enable speed to market.
Color Inspiration tied into our global strategy and explored five different color families. Two shades were chosen for production.