Shagreen is a vitreous finish that emulates the luxurious look and feel of stingray leather.  As engineered materials, digital craft, and nuanced finishes permeate the home-scape, distinguished and dimensional finishes become key.  In its infancy stage, Shagreen was identified as a strategic global project to advance Kohler's leadership position in CMF (color, material, finish).
Company:  Kohler Co.  Date:  2016  Involvement:  CMF strategy, project scoping, creative direction, presentation for executive approval, new product integration oversight.
Process Extensive advanced material trials were run, pursuing multiple divergent paths.  A front runner became clear early on; we quickly pivoted focus to enable speed to market. 
Color Inspiration tied into our global strategy and explored five different color families.  Two shades were chosen for production.
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