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Classic patterns such as damask, scroll, lattice, and floral, were translated for modern-day waterjet technology. Our strategic focus on waterjet stone mosaics in the early 2000s paved way for a completely new and explosive product category. Now the market is saturated, however the real innovation remains with supply chain, technique, and design for process. I worked closely with stone vendors to withhold critical and differentiating design elements and to ready product for successful importation.
Company: Artistic Tile Date: 2005-2009 Involvement: Ideation, technical drawing, color iteration, creative direction, sample management, vendor sourcing and communication.
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